with a few clicks, and voila, they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competition attracts those customers with a superior q&a experience? They won't do it by hiring thousands of people to take the phone calls. In 2011, gartner predicted that "by 2020, customers will manage 85% of their relationship with the company without interacting with a human." customers will manage 85% of business relationships without humans by 2020,
says @gartner_inc. Click to tweet how are your competitors going to lure those curious customers away from your superior content if not with human beings? With chatbots. Friendly and helpful chatbots. Unless you beat them. So says cruce saunders, founder and whatsapp number list principal content engineer at [a], in his keynote at the intelligent content conference engineering content for chatbots, ai and marketing automation. In this article, i summarize some of cruce's advice. Unless otherwise stated, all images and quotes in this article are from his speech. Cat-what? Chances are you've interacted with a chatbot, even if you didn't know it. A chatbot (also called a bot, virtual assistant,
or intelligent personal assistant) is "software that automates the task of talking with people, especially on the internet," explains kristina podnar in this article from which i borrowed the animated example here -below. . This example shows that the taco bell chatbot – “tacobot” – seems downright friendly (“sounds good”, etc.) tacobot_preview some chatbots use artificial intelligence (ai) and some don't. A simple, scripted chatbot, like tacobot, uses programmed response technology based on rules or decision trees. “its paths are limited and users choose from defined options,” according to a recent ux booth post. On the other