Because let's be honest marketing is necessary but the marketing of 'marketing' is bad. But now there may be a difference for both of them. A well-known saying goes, "The wearer can best tell where the shoe pinches" . But who is the carrier, and where exactly does the shoe pinch? Buyer personas provide an answer to this question by addressing pain points and current questions from (potential) customers. After all, customers can indicate better than anyone what they encounter and what they are looking for solutions for. In the blog ' In 5 steps to an effective buyer persona ' you can read about the importance of buyer personas, and what the most effective steps are when setting up a persona.
What you especially benefit from as a marketer is the effect of buyer personas on the acquisition of new leads and customers! How do you get more leads by using buyer sessions Singapore phone number list you personas? Here are 4 buyer persona tips. 1. Forget the leads and focus on the person This sounds contradictory, but focusing on leads alone often backfires. 'love' your leads, entrepreneurs often forget that they can't mean something to all potential customers. If you look at the websites of various companies, it is striking that they are often set up quite broadly.
They offer a wide range of products and services which makes the market potential seem great. It may seem as if these companies convert a large number of potential customers into leads, but nothing could be further from the truth: a great ambition works more against than with! Of course you would like to convert all possible consumers into actual leads, but this is simply not feasible. You can't be everything to everyone. Rather focus on the people in your target group! Buyer personas provide an excellent and detailed picture of this. A good buyer persona describes both personal and demographic data of the customer, provides information about.